An eCommerce website's checkout page is critical to the store's overall success. If your clients continuously leaving their carts and never finish the checkout process, all of your website content, design, and marketing efforts will be in vain. Depending on the sector, cart abandonment rates might vary anywhere from 64 percent to 90 percent.
For your customers to finalize their purchase on your website, the WooCommerce WordPress plugin provides a checkout page. However, it is a general-purpose form that is not tailored to your unique use case and is aimed to cover all bases. Cart abandonment rates will certainly be high as a result. It might be the difference between producing enough money to keep the company afloat and making enough money to grow it. Let’s learn how to customize checkout page in woocommerce.
Conversion rates can be improved by making a few tweaks to the checkout page.
If you can, try to limit the amount of fields needed to complete an order. This is beneficial in two ways. To begin with, individuals are often reluctant to provide further details about themselves owing to a sense of security they feel while doing so. Filling out a form takes time, and not everyone is ready to spend their time filling out unneeded data.
Building client trust is another way to boost your conversion rate. You may achieve this by including a testimonial from a previous client on the order confirmation page. Ensure that your website's payment system is safe and secure as well. Having all of the usual payment options accessible is also helpful.
Many abandoned carts are caused by unexpected checkout prices, such as exorbitant shipping costs or other issues. Make sure there aren't any hidden fees on the checkout page, and provide them a good reason if there are. On the checkout page, discount coupons should also operate as planned.
Customizing the Shopping Cart Payment Page
As a result of this information, we'll be able to further personalize our WooCommerce checkout page. The default checkout page for the Storefront theme may be seen in the picture below.
Remove and Rearrange Elements in a Form
The additional fields, such as Company Name, that we don't want our consumers to fill out are clearly visible. Remove them and reorder the remaining fields, such as moving the phone and e-mail address fields closer together.
You should begin by downloading and installing the WordPress plugin Checkout Field Editor for WooCommerce. Navigate to WooCommerce > Checkout Form in the dashboard after the plugin has been installed and active.
You may rearrange the fields in any way you want by dragging them around the screen. Next, pick the billing company field and click the Remove button as seen in the following image. It is time to save your changes by clicking "Save Changes" and reloading your checkout page.
Also Read : Why Use UPI as Your Preferred Payment Method?
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